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The Deeply Rooted in Oakland Partnership is a collaborative of 13 multiracial organizations working to counter a legacy of discrimination and ensure that marginalized communities take part in building an equitable, just, and culturally vibrant Oakland.

The Deeply Rooted Collaborative will continue engagement, in partnership with the City of Oakland, on the Oakland General Plan through 2025.

For the first time in the City of Oakland’s planning history, the Planning & Building Department funded community engagement focused on reaching low-income communities of color that government planning processes have historically marginalized. The Deeply Rooted in Oakland Partnership (Deeply Rooted Collaborative) was selected to lead community engagement efforts to ensure that residents experiencing socio-economic, environmental, and racial disparities participate in planning for Oakland’s future.

The Oakland General Plan is a roadmap to guide decisions about housing, transportation, jobs, infrastructure, parks, and the environment over the next 20 to 30 years. In Phase 1 (October 2021- September 2023), the City of Oakland, alongside the Deeply Rooted Collaborative, worked with residents and organizations on the Housing, Environmental Justice, and Safety Elements. Phase 2, which will address Noise, Transportation, Land Use, Infrastructure, and Open Space, is beginning soon.

For the past two years, the Deeply Rooted Collaborative and its partners have worked with low-income communities of color to tell our city government about their visions for Oakland’s future.
About 6,000 residents spoke up online and at over 70 community events, and the City heard us.
We’re proud that the 2045 General Plan includes 30 Deeply Rooted recommendations on housing, 30 on environmental justice, and 9 on safety. 

NEWS &updates


You can help shape Oakland’s future! 

Engagement at existing community and cultural events is integral to Deeply Rooted Collaborative’s approach. Join Deeply Rooted Collaborative community events to share your feedback and hear about the community solutions integrated into the Oakland General Plan 2045’s We would love to see you at the next event!

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